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Content is King
Hardcover
Business GeneralWriting InstructionGeneral Sociology
ISBN13: 9781623566623
Publisher: Bloomsbury Publishing PLC
Published: Oct 22 2015
Pages: 256
Weight: 1.10
Height: 0.90 Width: 6.00 Depth: 9.10
Language: English
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
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