Sign-In
Cart
Policymaking for Citizen Behavior Change: A Social Marketing Approach
Hardcover
MarketingGeneral Political Science
ISBN13: 9781138695993
Publisher: Routledge
Published: Aug 10 2017
Pages: 184
Weight: 0.98
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application.
Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.
Also in
General Political Science
Solidarity: The Past, Present, and Future of a World-Changing Idea
Hunt-Hendrix, Leah
Taylor, Astra
Hardcover
Capitalism and the Camera: Essays on Photography and Extraction
Coleman, Kevin
James, Daniel
Paperback
The Craftivist Collective Handbook: Projects, Stories and Methods for Your Gentle Protests
Corbett, Sarah P.
Hardcover
Guerrilleros and Neighbours in Arms: Identities & Cultures of Anti-Fascist Resistance in Spain
Marco
Paperback
Battling the Big Lie: How Fox, Facebook, and the Maga Media Are Destroying America
Pfeiffer, Dan
Hardcover
Urban Revolutions: Urbanisation and (Neo-)Colonialism in Transatlantic Context
Kipfer, Stefan
Paperback
Nonstate Warfare: The Military Methods of Guerillas, Warlords, and Militias
Biddle, Stephen
Hardcover
By the Light of Burning Dreams: The Triumphs and Tragedies of the Second American Revolution
Talbot, David
Talbot, Margaret
Hardcover
Requiem for the American Dream: The 10 Principles of Concentration of Wealth & Power
Chomsky, Noam
Paperback
An Enemy Such as This: Larry Casuse and the Fight for Native Liberation in One Family on Two Continents Over Three Centuries
Correia, David
Hardcover
Turning the Tide: U.S. Intervention in Central America and the Struggle for Peace
Chomsky, Noam
Paperback
Democracy Incorporated: Managed Democracy and the Specter of Inverted Totalitarianism
Wolin, Sheldon S.
Paperback
The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy
Giridharadas, Anand
Hardcover
Grassroots Rising: A Call to Action on Climate, Farming, Food, and a Green New Deal
Cummins, Ronnie
Paperback
Everyday Life and Politics in Nineteenth Century Mexico: Men, Women, and War
Wasserman, Mark
Paperback
Broken News: Why the Media Rage Machine Divides America and How to Fight Back
Stirewalt, Chris
Paperback
With Liberty and Justice for Some: How the Law Is Used to Destroy Equality and Protect the Powerful
Greenwald, Glenn
Hardcover
Doing History from the Bottom Up: On E.P. Thompson, Howard Zinn, and Rebuilding the Labor Movement from Below
Lynd, Staughton
Paperback
Towards Collective Liberation: Anti-Racist Organizing, Feminist Praxis, and Movement Building Strategy
Crass, Chris
Paperback
China Wakes: The Struggle for the Soul of a Rising Power
Kristof, Nicholas D.
Wudunn, Sheryl
Paperback
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
Regime Change: Inside the Imperial Presidency of Donald Trump
Swan, Jonathan
Haberman, Maggie
Hardcover
The College Scam: How America's Universities Are Bankrupting and Brainwashing Away the Future of America's Youth
Kirk, Charlie
Hardcover
Separation of Church and Hate: A Sane Person's Guide to Taking Back the Bible from Fundamentalists, Fascists, and Flock-Fleecing Frauds
Fugelsang, John
Hardcover
The U.S. Constitution: A Comprehensive and Annotated Guide for the Modern Reader
Murray, Melissa
Hardcover
American Struggle: Democracy, Dissent, and the Pursuit of a More Perfect Union: An Anthology
Meacham, Jon
Hardcover
The Hundred Years' War on Palestine: A History of Settler Colonialism and Resistance, 1917-2017
Khalidi, Rashid
Paperback
The Crooked Places Made Straight: Reflections on the Moral Meaning of America
Warnock, Raphael G.
Hardcover
Into the Wood Chipper: A Whistleblower's Account of How the Trump Administration Shredded Usaid
Enrich, Nicholas
Hardcover
The Elijah Mandate: A Call to Courageous Faith in a Hostile World
Piflaks, Tolik
Tsarfati, Amir
Paperback
The Invisible Coup: How American Elites and Foreign Powers Use Immigration as a Weapon
Schweizer, Peter
Hardcover
Ordinary People, Extraordinary Times: How to Reclaim Your Power, Fight for Freedom, and Reimagine Democracy
Perryman, Skye
Paperback
Live Laugh Love: The Secret History of White Christian Women and the World They Made
Kobes Du Mez, Kristin
Hardcover
The Lost Founder: James Wilson and the Forgotten Fight for a People's Constitution
Wegman, Jesse
Hardcover
Last Branch Standing: A Potentially Surprising, Occasionally Witty Journey Inside Today's Supreme Court
Isgur, Sarah
Hardcover
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Soares, Nate
Yudkowsky, Eliezer
Hardcover
The Jakarta Method: Washington's Anticommunist Crusade and the Mass Murder Program That Shaped Our World
Bevins, Vincent
Paperback
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Paperback
American Scoundrel: Roy Cohn's Dark Journey from Joe McCarthy to Donald Trump
Bird, Kai
Goldmark, Susan
Hardcover
Country of Lords: Neo-Aristocrats, Social Darwinists, Tech Utopians, and the Long Fight Against Equality in America
Phillips-Fein, Kim
Hardcover
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Hardcover
Fear and Fury: The Reagan Eighties, the Bernie Goetz Shootings, and the Rebirth of White Rage
Thompson, Heather Ann
Hardcover
The Origins of Totalitarianism: With a New Introduction by Anne Applebaum
Applebaum, Anne
Arendt, Hannah
Paperback
Alito: The Justice Who Reshaped the Supreme Court and Restored the Constitution
Hemingway, Mollie
Hardcover