Sign-In
Cart
Consumption Intensified: The Politics of Middle-Class Daily Life in Brazil
Paperback
AnthropologySouth American History
Please select the version of book you would like to purchase.
ISBN10: 0822328941
ISBN13: 9780822328940
Publisher: Duke Univ Pr
Published: Feb 18 2002
Pages: 280
Weight: 0.94
Height: 0.75 Width: 6.14 Depth: 9.14
Language: English
ISBN13: 9780822328940
Publisher: Duke Univ Pr
Published: Feb 18 2002
Pages: 280
Weight: 0.94
Height: 0.75 Width: 6.14 Depth: 9.14
Language: English
Consumption Intensified examines how self-identified middle class Brazilians in São Paulo redefined their class during Brazil's economic crisis of 1981-1994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen O'Dougherty explores both the logic and incoherence of middle- to upper-middle-class Brazilian life.
With the supports of middle-class living threatened-job security, quality education, home ownership, savings, ease of consumption-the means and meaning of middle class were thrown into question. The sector thus redefined itself through both class- and race-based claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middle-class Brazilians as consumers-or rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their children's expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and first- world modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism.
By uncovering connections between culture and politics, O'Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
By uncovering connections between culture and politics, O'Dougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
Also in
Anthropology
The Language of the Face: Stories of Its Uniquely Expressive Features
Gonzalez-Crussi, Frank
Hardcover
$28.45
China Wakes: The Struggle for the Soul of a Rising Power
Wudunn, Sheryl
Kristof, Nicholas D.
Paperback
From $8.99
Family, Fields, and Ancestors: Constancy and Change in China's Social and Economic History, 1550-1949
Eastman, Lloyd E.
Paperback
$169.49
The Hundred Years' War on Palestine: A History of Settler Colonialism and Resistance, 1917-2017
Khalidi, Rashid
Paperback
$17.99
Hunt, Gather, Parent: What Ancient Cultures Can Teach Us about the Lost Art of Raising Happy, Helpful Little Humans
Doucleff, Michaeleen
Paperback
$21.60
How to Kill a Language: Power, Resistance, and the Race to Save Our Words
Galer, Sophia Smith
Hardcover
$28.80
The Mushroom at the End of the World: On the Possibility of Life in Capitalist Ruins
Tsing, Anna Lowenhaupt
Paperback
$18.95
How to Build a Haunted House: The History of a Cultural Obsession
Blackwell Baines, Caitlin
Hardcover
$28.45
This Book May Cause Side Effects: The Curious and Dangerous Power of the Nocebo Effect, Placebo's Evil Twin
Pilcher, Helen
Hardcover
$28.50
Rule Makers, Rule Breakers: Tight and Loose Cultures and the Secret Signals That Direct Our Lives
Gelfand, Michele
Paperback
$18.99
Custodians of Wonder: Ancient Customs, Profound Traditions, and the Last People Keeping Them Alive
Stein, Eliot
Hardcover
From $17.99
Weird Scenes Inside the Canyon: Laurel Canyon, Covert Ops & the Dark Heart of the Hippie Dream
McGowan, David
Paperback
$23.70
Unproven, Unlikely, and Firmly Believed: Why We Fall for History's Most Seductive Conspiracy Theories, and How We Rediscover Reality
Phillips, Tom
Elledge, Jonn
Paperback
$17.06
The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy
Sweet, Oliver
Hardcover
$27.00
Explorations: An Open Invitation to Biological Anthropology (Second Edition)
Aguilera, Kelsie
Paperback
$91.35
The Martians: The True Story of an Alien Craze That Captured Turn-Of-The-Century America
Baron, David
Hardcover
$28.49
Mothering the Mother: African American Postpartum Traditions, Recipes and Healing
Monroe, Shafia
Paperback
$17.99
The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure
Lukianoff, Greg
Haidt, Jonathan
Paperback
From $10.99
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
$20.90
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
McDougall, Christopher
Paperback
$18.05
Magic from the Hilltops and Hollers: Folk Witchery, Superstitions, and Healing Practices from Appalachia
Middleton, Leah
Paperback
$18.00
Hunt, Gather, Parent: What Ancient Cultures Can Teach Us about the Lost Art of Raising Happy, Helpful Little Humans
Doucleff, Michaeleen
Hardcover
$33.25
Food of the Gods: The Search for the Original Tree of Knowledge a Radical History of Plants, Drugs, and Human Evolution
McKenna, Terence
Paperback
From $11.99
Nature and the Mind: The Science of How Nature Improves Cognitive, Physical, and Social Well-Being
Berman, Marc
Hardcover
$28.50
All the Living and the Dead: From Embalmers to Executioners, an Exploration of the People Who Have Made Death Their Life's Work
Campbell, Hayley
Paperback
$18.05
Everything All at Once: How to Think Like a Science Guy, Solve Any Problem, and Make a Better World
Nye, Bill
Paperback
From $9.99
Wilmington's Lie (Winner of the 2021 Pulitzer Prize): The Murderous Coup of 1898 and the Rise of White Supremacy
Zucchino, David
Paperback
$17.10
The Utopia of Rules: On Technology, Stupidity, and the Secret Joys of Bureaucracy
Graeber, David
Paperback
$20.89
A Brief History of Japan: Samurai, Shogun and Zen: The Extraordinary Story of the Land of the Rising Sun
Clements, Jonathan
Paperback
$15.15
Coming of Age in Samoa: A Psychological Study of Primitive Youth for Western Civilisation
Mead, Margaret
Paperback
$18.04
A Brief History of Everyone Who Ever Lived: The Human Story Retold Through Our Genes
Rutherford, Adam
Paperback
$18.95
Popol Vuh: The Definitive Edition of the Mayan Book of the Dawn of Life and the Glories of
Tedlock, Dennis
Paperback
$18.99
Japanese Stories for Language Learners: Bilingual Stories in Japanese and English (Online Audio Included)
Sato, Eriko
McNulty, Anne
Paperback
$17.09
The Healing Wisdom of Africa: Finding Life Purpose Through Nature, Ritual, and Community
Some, Malidoma Patrice
Paperback
From $10.99
Humanish: What Talking to Your Cat or Naming Your Car Reveals about the Uniquely Human Need to Humanize
Gregg, Justin
Hardcover
$28.50
True Hallucinations: Being an Account of the Author's Extraordinary Adventures in the Devil's Paradis
McKenna, Terence
Paperback
$17.09
The Weirdest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous
Henrich, Joseph
Paperback
$23.75
Combating Cult Mind Control: The #1 Best-Selling Guide to Protection, Rescue, and Recovery from Destructive Cults
Hassan, Steven
Paperback
$23.69
Nature and the Mind: The Science of How Nature Improves Cognitive, Physical, and Social Well-Being
Berman, Marc
Paperback
$17.10
Playing Well with Others: Your Field Guide to Discovering, Exploring and Navigating the Kink, Leather and Bdsm Communities
Harrington, Lee
Williams, Mollena
Paperback
$18.95
In Praise of Addiction: Or How We Can Learn to Love Dependency in a Damaged World
Roberts, Elizabeth F. S.
Hardcover
$28.45
The Essential Questions: Interview Your Family to Uncover Stories and Bridge Generations
Keating, Elizabeth, PH. D.
Hardcover
$19.00
Stone Lands: A Journey of Darkness and Light Through Britain's Ancient Places
Robertson, Fiona
Hardcover
$28.45
Language and Life on Ocracoke: The Living History of the Brogue
Gaskill, Candy
Reaser, Jeffrey
Wolfram, Walt
Paperback
$23.75
Ra Y El Camino de la Unidad: Un Viaje Hacia La Unicidad, La Luz Y El Despertar de la Conciencia
Gonzalez, Dalia Margarita Aldana
Aldana, Margarita
Paperback
$28.56
The Body Digital: A Brief History of Humans and Machines from Cuckoo Clocks to ChatGPT
Chang, Vanessa
Paperback
$17.99
NKJV Study Bible, Leathersoft, Brown, Comfort Print: The Complete Resource for Studying God's Word
Thomas Nelson
Hardcover
$66.49
Finding Your Third Place: Building Happier Communities (and Making Great Friends Along the Way)
Kyte, Richard
Paperback
$16.10
Lost on Planet China: One Man's Attempt to Understand the World's Most Mystifying Nation
Troost, J. Maarten
Paperback
$22.00
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
$19.94
Apaga El Celular Y Enciende Tu Cerebro: Manipulación, Control Y Destrucción del Ser Humano
Muñoz Iturrieta, Pablo
Paperback
$16.14
The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter
Henrich, Joseph
Paperback
$19.90
Reír en el Callejón del Cuajo: Sátira, cultura popular y memoria en La familia Burrón
Fabián Acevedo, Lidia
Paperback
$18.00