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Consumption and Vietnam's New Middle Classes: Societal Transformations and Everyday Life

Consumption and Vietnam's New Middle Classes: Societal Transformations and Everyday Life

Hardcover

Series: Consumption and Public Life

General Political ScienceGeneral Sociology

ISBN10: 3031141660
ISBN13: 9783031141669
Publisher: Palgrave Macmillan
Published: Nov 2 2022
Pages: 203
Weight: 0.92
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of mobility, food and energy, the book brings new insights to some of the most urgent global sustainability challenges. Based on a decade of research in Vietnam, the book aims to contribute to better understanding one of the most fascinating 'development success stories' in the world. It introduces the term 'consumer socialism' to analyse some of the contradictions embedded in the socialist market economy. Simultaneously, the book aims to contribute to strengthening consumption research in and on emerging economies, and for this purpose develops a theoretical approach focusing on social practices and the political economy of consumption.

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General Sociology