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Consuming Images: Film Art and the American Television Commercial
Paperback
TelevisionFilm StudiesFilm Guides & Reference
ISBN13: 9781474460699
Publisher: Edinburgh Univ Pr
Published: Dec 14 2021
Pages: 208
Weight: 0.66
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
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