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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consuming Global Images: The International Television Commercial as Short Film

Consuming Global Images: The International Television Commercial as Short Film

Rhodes, Gary D.
Singer, Robert

Hardcover

Film StudiesFilm Guides & Reference

PREORDER - Expected ship date October 30, 2026

ISBN10: 1399570536
ISBN13: 9781399570534
Publisher: Edinburgh University Press
Published: Oct 30 2026
Pages: 248
Language: English

The world watches commercials. This volume explores this aesthetic and cultural presence, the intermedial relationship and phenomena of international broadcast commercials as film art. Whether sitting in front of a television set in Egypt, Belgium or Portugal, 'surfing' across streaming services in Hungary, the Philippines or Chile, or glancing at messages broadcast on electronic billboards in Japan, India, Germany or in movie theatres and television screens in the United States, the question remains relevant: what are we looking at?

Consuming Global Images: The International Television Commercial as Short Film addresses the theoretical, industrial and creative gap in the history and criticism of the international broadcast commercial in respective media cultures as it reads the advertisement as a short film.

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Film Studies

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