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Consuming Cultural Hegemony: Bollywood in Bangladesh

Consuming Cultural Hegemony: Bollywood in Bangladesh

Hardcover

TelevisionFilm StudiesGeneral Sociology

ISBN10: 3030317064
ISBN13: 9783030317065
Publisher: Palgrave MacMillan
Published: Dec 6 2019
Pages: 243
Weight: 1.27
Height: 0.88 Width: 5.83 Depth: 8.27
Language: English

This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holding hegemonic power over all of South Asia's nation-states at the political, economic, and military levels-a situation that has made possible its cultural hegemony. The book draws on relevant literature from anthropology, sociology, film, media, communication, and cultural studies to explore the concepts of hegemony, circulation, viewership, cultural taste, and South Asian cultural history and politics.

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