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Consuming Crisis: Commodifying Care and COVID-19

Consuming Crisis: Commodifying Care and COVID-19

Hardcover

Series: Social Science for Social Justice

Medical ReferencePublic HealthGeneral Sociology

ISBN10: 1529793971
ISBN13: 9781529793970
Publisher: Sage Publications Ltd
Published: Nov 3 2022
Pages: 160
Weight: 0.63
Height: 0.44 Width: 5.00 Depth: 8.00
Language: English

Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.

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Sobande, Francesca

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Public Health