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Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace

Hardcover

Business GeneralGeneral ReferenceGeneral Sociology

ISBN10: 149859221X
ISBN13: 9781498592215
Publisher: Lexington Books
Published: Feb 27 2019
Pages: 144
Weight: 0.85
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and--sometimes unwittingly--discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.

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General Sociology