Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Democracy: The Marketing of Politics

Consumer Democracy: The Marketing of Politics

Scammell, Margaret

Hardcover

Series: Communication, Society and Politics

General Political Science

ISBN10: 0521836689
ISBN13: 9780521836685
Publisher: Cambridge
Published: Feb 10 2014
Pages: 240
Weight: 0.85
Height: 0.80 Width: 5.50 Depth: 8.60
Language: English
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to proper political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key the type of political marketing will be affected by the conditions of competition.

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