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Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China

Paperback

Series: Routledge Contemporary China

General Political ScienceGeneral Racism & Ethnic StudiesGeneral Sociology

ISBN10: 0415854628
ISBN13: 9780415854627
Publisher: Routledge
Published: Apr 15 2013
Pages: 176
Weight: 0.60
Height: 0.50 Width: 6.10 Depth: 8.30
Language: English
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.

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General Political Science