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The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

Paperback

English as a Second LanguageEtymologyTeaching Instruction

ISBN10: 1137507241
ISBN13: 9781137507242
Publisher: Springer Nature
Published: Sep 29 2010
Pages: 218
Weight: 0.60
Height: 0.49 Width: 5.50 Depth: 8.50
Language: English
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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English as a Second Language