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Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Paperback

Poverty & Social Work

ISBN10: 0190616261
ISBN13: 9780190616267
Publisher: Oxford University Press
Published: Jul 1 2011
Pages: 236
Weight: 0.71
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.

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Poverty & Social Work