Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece

Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece

Liwieratos, Konstantina

Paperback

Series: BAR International, Book 1989

ArchaeologyAncient Greece

ISBN10: 1407305239
ISBN13: 9781407305233
Publisher: British Archaeological Reports
Published: Sep 15 2009
Pages: 196
Weight: 1.42
Height: 0.53 Width: 8.27 Depth: 11.69
Language: English
This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation. The report focuses on a case study-area of Mani, and examines factors which could contribute to the success or failure of such a management plan.

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