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Communication Research Measures: A Sourcebook

Communication Research Measures: A Sourcebook

Hardcover

Series: Routledge Communication

General ReferenceGeneral Sociology

ISBN10: 0805852433
ISBN13: 9780805852431
Publisher: Routledge
Published: May 15 2004
Pages: 416
Weight: 1.49
Height: 1.00 Width: 6.32 Depth: 9.32
Language: English

This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

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Rubin, Rebecca B.

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General Sociology