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Communication in Political Campaigns: Functional Analysis of Election Messages
Paperback
General ReferenceGeneral Political Science
ISBN13: 9781433188077
Publisher: Peter Lang Us
Published: Apr 29 2022
Pages: 326
Weight: 0.99
Height: 0.70 Width: 6.00 Depth: 9.00
Language: English
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
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