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Communication in International Development: Doing Good or Looking Good?
Hardcover
Series: Rethinking Development
ISBN13: 9781138569911
Publisher: Routledge
Published: May 15 2018
Pages: 182
Weight: 1.01
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations. This book aims to unpack the ways in which different efforts to do good via communication are combined with attempts to look good, be it to donor constituencies, policy-makers or journalists. This book is perfect for students and scholars in the areas of development communication and international development, and will also appeal to practitioners and officers working in international aid who are directly affected by the challenge to communicate for and about development.
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