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Communicating Science and Technology Through Online Video: Researching a New Media Phenomenon
Hardcover
Series: Routledge Focus on Communication Studies
ISBN13: 9781138483491
Publisher: Routledge
Published: Mar 26 2018
Pages: 140
Weight: 0.71
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Online video's unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project Videonline, this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.
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