Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Communicating News via Weblogs: An Innovative Strategy in Readership Bonding

Communicating News via Weblogs: An Innovative Strategy in Readership Bonding

Michels, Ulrike

Paperback

ManagementGeneral Computers

ISBN10: 3865507956
ISBN13: 9783865507952
Publisher: Vdm Verlag
Published: Feb 1 2007
Pages: 148
Weight: 0.54
Height: 0.32 Width: 6.69 Depth: 9.61
Language: English
Newspapers which concentrate on their traditional information channels are faced with a decreasing readership. At the same time, innovative communication tools like CMS-based weblogs, podcasts and RSS feeds conquer the WWW. Can weblogs help the information industry to increase readership loyalty? This study examines in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A particular focus is set on oral language and its sociolinguistic functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The book is addressed to professionals in Communications like editors, journalists and Communications Managers. It is also directed towards researchers in Linguistics, Communications and Journalism.

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