Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer

The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer

Cook, Daniel Thomas

Hardcover

Investing & FinanceWomen's Studies

Currently unavailable to order

ISBN10: 0822332795
ISBN13: 9780822332794
Publisher: Duke University Press
Published: Apr 20 2004
Pages: 224
Weight: 0.90
Height: 0.80 Width: 5.60 Depth: 8.60
Language: English
In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture--and the commodification of childhood itself--by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.

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