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Commercial Nationalism: Selling the Nation and Nationalizing the Sell

Commercial Nationalism: Selling the Nation and Nationalizing the Sell

Hardcover

Series: Palgrave Studies in Communication for Social Change

General LawGeneral Political ScienceGeneral Sociology

ISBN10: 1137500980
ISBN13: 9781137500984
Publisher: Springer Nature
Published: Oct 19 2015
Pages: 202
Weight: 0.87
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

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General Law