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The Commercial Appropriation of Personality

The Commercial Appropriation of Personality

Paperback

Series: Cambridge Intellectual Property and Information Law, Book 4

General Law

ISBN10: 0521052521
ISBN13: 9780521052528
Publisher: Cambridge
Published: Feb 21 2008
Pages: 404
Weight: 1.30
Height: 0.90 Width: 6.00 Depth: 9.00
Language: English
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

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