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612-822-4611
Color by Fox: The Fox Network and the Revolution in Black Television

Color by Fox: The Fox Network and the Revolution in Black Television

Paperback

Series: W.E.B. Du Bois Institute

Literary CriticismTelevisionBlack American Studies

ISBN10: 0195106121
ISBN13: 9780195106121
Publisher: Oxford University Press
Published: May 13 1999
Pages: 176
Weight: 0.56
Height: 0.49 Width: 5.58 Depth: 8.58
Language: English
Following the overwhelming success of The Cosby Show in the 1980s, an unprecedented shift took place in television history: white executives turned to black dollars as a way of salvaging network profits lost to videocassettes and cable TV. Not only were African-American viewers watching disproportionately more network television than the general population but, as Nielsen finally realized, they preferred black shows. As a result, African-American producers, writers, directors, and stars were given an unusual degree of creative control over shows such as The Fresh Prince of Bel Air, Roc, Living Single, Martin, and New York Undercover.

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