Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Coca-Globalization: Following Soft Drinks from New York to New Guinea

Coca-Globalization: Following Soft Drinks from New York to New Guinea

Foster, R.

Hardcover

Business GeneralAnthropologyGeneral Political Science

ISBN10: 0312238711
ISBN13: 9780312238711
Publisher: Springer Nature
Published: Apr 9 2008
Pages: 275
Weight: 0.96
Height: 0.81 Width: 5.83 Depth: 8.36
Language: English
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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