Sign-In
Cart
Coach Prime: Deion Sanders and the Making of Men
Audio Book
AthletesFootballGeneral Education
Currently unavailable to order
Please enter your email and a message will be sent to you when this product becomes available on our website.
Publisher: Harpercollins
Published: Oct 10 2023
Language: English
An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are changing the culture of college football.
A highly readable portrait of one of the most exciting coaches in college football. - San Deigo Union-Tribune
You won't find a more competitive person than Coach Prime. At Jackson State, he wanted to dominate and win.... Nothing has changed but the address. He wants to dominate and win a national championship at Colorado. (from Coach Prime)
Known for decades as one of the NFL's most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he's changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.
First at Jackson State and now at Colorado, Sanders has displayed a knack for leading miraculous turnarounds of once-storied-but-long-irrelevant programs. Television cameras turn up for national broadcasts, gameday attendance skyrockets, economic impact reaches the tens of millions, and NFL scouts take renewed interest.
Meanwhile, off the field, Sanders displays an uncanny ability to connect with his players. Weekly chat sessions about life and love are the norm. His unyielding commitment to guiding his players to become exceptional men raises the bar on what parents and athletes expect from college coaches.
Now, with access no other reporter has been granted, veteran sports journalist Jean-Jacques Taylor takes readers inside one season with Deion Sanders to show the heart, mind, and culture of America's most innovative football coach and his team of would-be champions.
2 different editions
Also available
Also from
Taylor, Jean-Jacques
Also in
Athletes
The Badger: The Life of Bernard Hinault and the Legacy of French Cycling
Fotheringham, William
Paperback
Dick Bremer: Game Used: My Life in Stitches with the Minnesota Twins
Bremer, Dick
Bruton, Jim
Hardcover
Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird
O'Brien, Keith
Hardcover
We Are the World (Cup): A Personal History of the World's Greatest Sporting Event
Bennett, Roger
Hardcover
The Messi Effect: How the Global Legend Changed the Future of American Soccer
Tenorio, Paul
Hardcover
Fight Through It: The Battles, Breakthroughs, and Beauty of Becoming Resilient Enough to Never Give Up
Hall, Roy, Jr.
Paperback
Masters of the Game: A Conversational History of the NBA in 75 Legendary Players
Smith, Sam
Jackson, Phil
Hardcover
The Long Run: Steve Prefontaine, Frank Shorter, Joan Benoit, Grete Waitz, and the Decade That Made the Marathon Cool
Dugard, Martin
Hardcover
The Bosses of the Bronx: The Endless Drama of the Yankees Under the House of Steinbrenner
Vaccaro, Mike
Hardcover
In the Name of Freedom: A Political Dissident's Fight for Human Rights in the NBA and Around the World
Freedom, Enes Kanter
Hardcover
Moses and the Doctor: Two Men, One Championship, and the Birth of Modern Basketball
Epplin, Luke
Hardcover
The Last Manager: How Earl Weaver Tricked, Tormented, and Reinvented Baseball
Miller, John W.
Hardcover
The Long Run: A New York City Firefighter's Triumphant Comeback from Crash Victim to Elite Athlete
Butler, Charles
Long, Matt
Paperback
Earned: The True Cost of Greatness from One of Hockey's Fiercest Competitors
Pronger, Chris
Hardcover
Duct Tape and Determination: A True Story of Turning Devastation Into Grit
Hunt-Broersma, Jacky
Hardcover
How to Build a Car: The Autobiography of the World's Greatest Formula 1 Designer
Newey, Adrian
Hardcover
Another Life: Discovering the Healing Power of Purpose on My Long Journey from Player to Preacher
Strawberry, Darryl
Hardcover
The Score Takes Care of Itself: My Philosophy of Leadership
Jamison, Steve
Walsh, Craig
Walsh, Bill
Paperback
The Bookie: How I Bet It All on Sports Gambling and Watched an Industry Explode
Manteris, Art
Birkbeck, Matt
Hardcover
Royal Treatment: Jackie Robinson, Montreal, and the Breaking of Baseball's Color Barrier
McLaughlin, Sean J.
Hardcover
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
The Fight of His Life: Joe Louis's Battle for Freedom During World War II
Roberts, Randy
Smith, Johnny
Hardcover
Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on the Board
Bundschuh, Rick
Hamilton, Bethany
Paperback
The Boys of Winter: The Untold Story of a Coach, a Dream, and the 1980 U.S. Olympic Hockey Team
Coffey, Wayne
Paperback
Charlie Hustle: The Rise and Fall of Pete Rose, and the Last Glory Days of Baseball
O'Brien, Keith
Paperback
A Life's Calling: The Voice Behind the World's Greatest Horse Races
Shulman, Lenny
Durkin, Tom
Volponi, Paul
Hardcover
Running for My Life: One Lost Boy's Journey from the Killing Fields of Sudan to the Olympic Games
Lomong, Lopez
Paperback
The Leadership Secrets of Nick Saban: How Alabama's Coach Became the Greatest Ever
Talty, John
Hardcover
Fight Through It: The Battles, Breakthroughs, and Beauty of Becoming Resilient Enough to Never Give Up
Hall, Roy, Jr.
Hardcover
Lambeau: The Epic Life of Earl Louis "Curly" Lambeau, the Man Who Invented the Green Bay Packers
Gould, Herb
Paperback
The Spurrier Effect: How One Coach Transformed Gamecock Football
Silvia, Brent
Miller, Kevin
Hardcover
Cinderella Man: James J. Braddock, Max Baer, and the Greatest Upset in Boxing History
Schaap, Jeremy
Paperback
Beyond Fast: How a Renegade Coach and His Unlikely High School Team Revolutionized Distance Running
Lear, Chris
Greif, Andrew
Brosnan, Sean
Hardcover
The Can-Do Mindset: How to Cultivate Resilience, Follow Your Heart, and Fight for Your Passions
Parker, Candace
Hardcover
The Skateboard Life: Movers, Shakers, Makers & Rulebreakers: The Quintessential Story of Skateboard Culture
Williams, Neftalie
Hardcover
Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird (Large Print Edition)
O'Brien, Keith
Hardcover
That World Cup Guy: Forty Years, Nine World Cups and One Fan's Incredible Journey
Milne, Andy
Paperback
Following Atticus: Forty-Eight High Peaks, One Little Dog, and an Extraordinary Friendship
Ryan, Tom
Paperback
The Rocket That Fell to Earth: Roger Clemens and the Rage for Baseball Immortality
Pearlman, Jeff
Paperback
L.A. Story: Shohei Ohtani, the Los Angeles Dodgers, and a Season for the Ages
Plunkett, Bill
Hardcover
The Making of a Miracle: The Untold Story of the Captain of the 1980 Gold Medal-Winning U.S. Olympic Hockey Team
Boudette, Neal
Eruzione, Mike
Paperback
From the Outhouse to the Penthouse: The Football Journey of Hall of Famer Larry Little
Zagorski, Joe
Paperback
Running the Table: The Legend of Kid Delicious, the Last Great American Pool Hustler
Wertheim, L. Jon
Paperback
American Soccer Nation: The Remarkable 150-Year History of Yanks on a Roll, from Mob Football to the Modern Game
Franek, Mark C.
Paperback
Dottir: My Journey to Becoming a Two-Time Crossfit Games Champion
Davidsdottir, Katrin
McKernan, Rory
Paperback
Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
Cook, Kevin
Paperback
More Than a Game: How the Uconn Basketball Dynasty Was Built on a Culture of Caring
Calhoun, Jim
Amore, Dom
Hardcover