Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cinema, Games and Advertising

Cinema, Games and Advertising

Fagundes Goethel, Mariana

Paperback

Film Guides & Reference

ISBN10: 6208301432
ISBN13: 9786208301439
Publisher: Our Knowledge Publishing
Published: Nov 17 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
Just like cinema, games are an audiovisual product, but with the differential of interactivity with players. As a new media, electronic games have shown themselves to have great communicational potential, and the evolution of technology has led to the need to create a promotional strategy for games. Thus, taking as a reference the audiovisual strategies for advertising films according to Vanoye and Goliot-Lété (1994), this book seeks to analyse the changes that have occurred in the strategy and audiovisual aesthetics of the trailers for the Call of Duty game franchise, from the animations to the current live-action trailers.

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