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Migration Communication
Hardcover
ISBN13: 9781683722809
Publisher: Dixie W Pub Corp
Published: Sep 14 2020
Pages: 504
Weight: 2.20
Height: 1.06 Width: 6.69 Depth: 9.61
Language: Chinese
本书共11章65节38万字。内容包括：
第一章移民传播（概念和特征，移民国家战略传播，移民传播策略，叙事变革，传播评估）；
第二章移民信息（信息与信息流，信息、事实与认知，移民市场信息，移民信息的实地调研，电子移民信息检索，大数据时代背景下的市场调查，移民组织信息，组织信息工具包，组织形象识别系统，内容制造）；
第三章移民新闻（移民新闻面临的挑战，移民新闻发布概述，新闻媒体，算法新闻，撰写新闻稿，撰写新闻故事，发布新闻和媒体报道，媒体活动，媒体采访，新闻摄影）；
第四章新闻发言人（新闻发言人概述，新闻发言人的吉祥三宝，新闻发言人的九层宝塔，新闻发言人的三十六计，社交媒体环境下的新闻发言人）；
第五章危机公关（危机公关概述，危机公关的预防和应对态度，处理危机的步骤，危机沟通见面会）；
第六章营销传播（广告，信息流广告，移民展览会，促销活动，短视频营销，影响者营销；
第七章品牌管理（品牌调研和诊断，品牌规划，品牌战略规划的实施，品牌管理的职能解析）；
第八章移民公共事务（公共事务概述，公共事务礼仪）；
第九章利益攸关方沟通（利益攸关方概述，个体沟通，内部沟通，社区沟通，移民融合沟通，移民者沟通）；
第十章整合移民沟通（整合移民沟通概述，整合移民沟通与营销、公关及广告，整合移民沟通的六脉神剑，整合的层次和内容，整合移民沟通的五种武器，移民沟通者的素质）；
第十一章 美国移民系统沟通（早期移民政策和联邦移民服务起源，进入限制移民时代，美国移民法体系，与美国移民局沟通，与美国移民法庭沟通）。
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