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Hero of New Commerce: 新商業英雄
Paperback
Business BiographiesBusiness General
Publisher Price: $20.00
ISBN13: 9781647846633
Publisher: Ehgbooks
Published: Oct 1 2013
Pages: 204
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Chinese
一個國際觀的企業經營者，就如火鳳凰般，不斷淬火再生，引領企業邁向更高的境界。
我們所處的是個競爭的世界，所面臨的是些不確定的情況。如能從不確定的情況，發現其變化的脈絡，從而掌握其變化的規律，更能在競爭中增加獲勝的機會。無疑地，這本「新商業英雄」正為您提供了您所需要的經驗與線索，協助您解決高階決策上所遭遇的問題。
洪啟能，生於臺灣彰化。小學畢業後，雖以優異成績考上省立員林中學，終因家貧無力負擔，忍痛輟學進入工廠當學徒，從此開始了一段宛如「阿信」般坎坷的奮鬥生涯，當時每利用工暇自修日文，并遍覽中國古籍經典與現代企管著述，對未來懷著無限的憧憬，立志要成為百萬富翁。
1975年創業，成立專業的美術燈制造廠，傾畢生積蓄遠赴歐洲，將世界流行的款式引進國內生產銷售未料市場反應不若預期，產品滯銷，從而發生嚴重的財務危機，瀕臨破產；所幸痛定思痛，以誠意感動債權人，債務獲得展期，并調整事業方向；改生產商店照明用的投光燈及軌道燈系列，自創「MasterJ 品牌，轉內銷為外銷。由于產品設計精良，并迎合全球性商業時代的潮流，一時大受歡迎，不但為國家賺取鉅額外匯，獲經濟部核定為外銷績優廠商，并且很快就還清所有的債務。
1982年，預見商業自動化時代即將來臨，乃成立亞大電器工業股份有限公司，陸續建設林口、新竹現代化廠虜，生產辦公照明設備行銷全球；并以優異的品質拔得頭籌，成為業界第一家成功外銷日本市場的廠商。
杰出的成就終獲各界肯定，1989年，獲選為第十二屆創業青年楷模；1990年，榮擭美國大西洋大學商學榮譽博士學位；1992年起，擔任中華民國自創品牌協會理事。
1994年，又成立中大科技股份有限公司，結合中外專家，致力研究新一代的照明設備，此項成果未來經普及后，可望躋身全球十大電子安定器制造廠之林，并在下一世紀改變人類對於能源運用的觀念。
洪啟能「從無&
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