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Exploring the Russian Market: 前進俄羅斯
Paperback
Investing & FinanceGeneral Political Science
Publisher Price: $66.00
ISBN13: 9781647844288
Publisher: Ehgbooks
Published: May 1 2013
Pages: 314
Weight: 1.02
Height: 0.70 Width: 6.00 Depth: 9.00
Language: Chinese
被譽為「金磚四國」之一的俄羅斯，於2012年8月22日正式成為世界貿易組織（WTO）會員後，將成為一個更開放的經濟體，並快速統合在全球經濟體系之內。如果與20多年前蘇聯的自給自足經濟相比，俄羅斯這幾年的改變，簡直不可同日而語。
資源豐富的俄羅斯，是全球石油及原物料的重要來源之一，石油、瓦斯及金屬出口占GDP高達30%，是其經濟發展的強心劑。在「金磚四國」中，消費品進口占進口總額比例，也以俄羅斯為最高，2011年達30%。目前俄羅斯的平均關稅為12％，將降到7％左右，加上外人直接投資的放寬，俄國將邁向一個更高發展的層面。
俄羅斯是台灣第25大貿易夥伴國，過去10年，台灣對俄羅斯出口增加5倍，高於對全球1.3倍的出口成長。隨著俄羅斯入世後關稅逐漸下降，台灣的出口產業可望受惠。
具有千年輝煌歷史的俄羅斯，是一個很特別的國家。本會駐莫斯科台灣貿易中心主任鄭良瑩有感於俄羅斯近年來的發展，已漸引起台灣業界的廣泛注意，不過，由於過去歷史的隔閡，大家對於俄羅斯的瞭解還是不多，許多廠商至今仍稱其為「蘇俄」或「蘇聯」，因此，利用俄羅斯加入 WTO的時際，特別撰寫本書，提供有意進軍俄羅斯市場的廠商朋友參考。
本書涵蓋歷史文化背景、市場環境、產業特性、市場行銷，共有60多篇，加上圖表及照片，資料相當豐富，作者前後在俄羅斯工作達9年之久，他的一些觀察與評論，言簡意賅，頗有可供參酌之處。期望這本書能助大家拓展俄羅斯市場順利成功!
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