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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cheap Modernism: Expanding Markets, Publishers' Series and the Avant-Garde

Cheap Modernism: Expanding Markets, Publishers' Series and the Avant-Garde

Jaillant, Lise

Hardcover

Series: Edinburgh Critical Studies in Modernist Culture

Literary Criticism

Currently unavailable to order

ISBN10: 1474417248
ISBN13: 9781474417242
Publisher: Edinburgh Univ Pr
Published: Apr 17 2017
Pages: 184
Weight: 1.00
Height: 0.60 Width: 6.10 Depth: 9.30
Language: English

The first sustained account of cheap series of reprints that transformed literary modernism from a little-read movement into a mainstream phenomenon
We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers' Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read highbrow movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from high to low) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.

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