Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Change: How to Make Big Things Happen

Change: How to Make Big Things Happen

Centola, Damon

Hardcover

Business GeneralGeneral PsychologyGeneral Sociology

Currently unavailable to order

ISBN10: 0316457337
ISBN13: 9780316457330
Publisher: Little, Brown Spark
Published: Jan 19 2021
Pages: 352
Weight: 1.23
Height: 1.50 Width: 6.10 Depth: 9.30
Language: English
How to create the change you want to see in the world using the paradigm-busting ideas in this brilliant big-idea book.​

Utterly fascinating. --Adam Grant, organizational psychologist and bestselling author of Think Again

Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which influencers are king, sticky ideas go viral, and good behavior is nudged forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.

When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

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