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Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata
Paperback
Series: Diversity and Plurality in South Asia
AnthropologyGeneral SociologyHinduism
ISBN13: 9781785271878
Publisher: Anthem Pr
Published: Sep 25 2019
Pages: 236
Weight: 0.77
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.
1 different editions
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Caste, Entrepreneurship and the Illusions of Tradition: Branding the Potters of Kolkata
Heierstad, Geir
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