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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Cassandra Premium: On being right too early - and what it costs us

The Cassandra Premium: On being right too early - and what it costs us

Paperback

Business GeneralGeneral Sociology

Currently unavailable to order

ISBN13: 9798181597112
Publisher: Independently Published
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
A book about who pays the price for being right too early - and how to identify the people who will be right before the rest of the world catches up.

In Greek mythology, Cassandra was cursed to see the future and never be believed. Troy burned.

The myth has survived three thousand years because it describes something that does not require mythology to explain. It is a recurring structural feature of how human beings and human institutions process warnings about slow-moving threats. They don't, until the threat is no longer slow-moving. The person who was right early pays a price for their accuracy. The price is not punishment. It is something quieter and in some ways worse: they are simply not believed.

This book is about that price. About who pays it, why it is extracted, and - most practically - how a thoughtful person who is not an expert in any of the relevant fields can learn to identify the people who are going to be right before the rest of the world catches up.

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General Sociology