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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Candidate Images in Presidential Elections

Candidate Images in Presidential Elections

Hacker, Kenneth L.
Hacker, Kenneth L.

Hardcover

Series: Praeger Political Communication

General ReferenceGeneral Political Science

ISBN10: 0275947149
ISBN13: 9780275947149
Publisher: Praeger
Published: Sep 30 1995
Pages: 224
Weight: 1.10
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

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