Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Campaigns That Matter: The Importance of Campaign Visits in Presidential Nominating Contests

Campaigns That Matter: The Importance of Campaign Visits in Presidential Nominating Contests

Wendland, Jay

Hardcover

General Political ScienceUnited States Politics

ISBN10: 1498532098
ISBN13: 9781498532099
Publisher: Lexington Books
Published: Jun 30 2017
Pages: 194
Weight: 1.05
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits--rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.

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