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Business Intelligence Strategy and Big Data Analytics: A General Management Perspective

Business Intelligence Strategy and Big Data Analytics: A General Management Perspective

Paperback

DatabasesGeneral Computers

ISBN10: 0128091983
ISBN13: 9780128091982
Publisher: Morgan Kaufmann Publishers
Published: Apr 7 2016
Pages: 240
Weight: 0.90
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English

Business Intelligence Strategy and Big Data Analytics is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges.

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