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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brands

Brands

Hardcover

Series: Routledge Introductions to Media and Communications

General ReferenceGeneral Sociology

ISBN10: 0415279976
ISBN13: 9780415279970
Publisher: Routledge
Published: Feb 1 2003
Pages: 172
Weight: 0.72
Height: 0.74 Width: 5.78 Depth: 8.68
Language: English
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

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General Sociology