Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding TV: Principles and Practices

Branding TV: Principles and Practices

Batten, Alan
McDowell, Walter

Paperback

General ReferenceMythology & FolkloreGeneral Drama

ISBN10: 0240807537
ISBN13: 9780240807539
Publisher: Focal Pr
Published: Jul 19 2005
Pages: 170
Weight: 0.94
Height: 0.47 Width: 7.42 Depth: 9.28
Language: English
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.

1 different editions

Also available

Also in

Mythology & Folklore

View All