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Branded Entertainment in Korea
Hardcover
Series: Routledge Critical Advertising Studies
Business GeneralGeneral Sociology
ISBN13: 9780367205317
Publisher: Routledge
Published: Nov 30 2020
Pages: 78
Weight: 1.35
Height: 0.60 Width: 6.10 Depth: 9.40
Language: English
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
1 different editions
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