Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Lady Gaga

Brand Lady Gaga

Nelligan, Kat

Paperback

General MusicGeneral SociologyPop/Rock

ISBN10: 1501371398
ISBN13: 9781501371394
Publisher: Bloomsbury Academic
Published: Aug 20 2026
Pages: 168
Weight: 0.51
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English

This book is about Lady Gaga's branding-the stories that inform it and the ideas that shape her public image.

Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan's discourse and textual analyses of Gaga's media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer communities; mental-health advocacy and philanthropy (which, as Nelligan shows, is powerfully underpinned by Gaga's own mental-health challenges); and personal reflections on the significance of family and kinship in shaping her identity as a songwriter and artist. Nelligan demonstrates how Gaga, in a considered yet heartfelt manner, weaves these themes together to form the overarching story of Brand Lady Gaga, offering insights into the star's extraordinary life and the dynamics of twenty-first-century branding in music.

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