Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Book Clubs and Book Commerce

Book Clubs and Book Commerce

Norrick-Rühl, Corinna

Paperback

Series: Elements in Publishing and Book Culture

Gifts & Stationery GeneralBusiness of Writing

ISBN10: 1108708811
ISBN13: 9781108708814
Publisher: Cambridge University Press
Published: Feb 13 2020
Pages: 108
Weight: 0.22
Height: 0.22 Width: 5.00 Depth: 7.00
Language: English
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

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