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Beyond the Bushel: Navigating PR in Your Faith-Based Organization
Paperback
Business GeneralMarketingReligion General
Publisher: Independently Published
Published: Nov 29 2023
Pages: 96
Weight: 0.23
Height: 0.20 Width: 5.00 Depth: 8.00
Language: English
Churches and faith-based organizations do not operate in private, even when they think they do.
People notice what a church says, what it posts, how it serves, how it handles money, how it responds to criticism, and how it treats people when something goes wrong.
Beyond the Bushel is a practical communication guide for pastors, ministry leaders, board members, volunteers, and faith-based nonprofit leaders who want to communicate with greater clarity, honesty, and care.
Drawing on decades of public affairs and media relations experience, Brian McGovern explains how churches and ministries can build trust, strengthen public witness, and prepare before communication problems become larger crises.
This revised edition covers:
- Transparency and financial accountability
- Community engagement and local outreach
- Media relations and news releases
- Branding, messaging, and public perception
- Websites, social media, and digital first impressions
- Hospitality, neighbor love, and public witness
- Crisis communication, prevention, and leadership accountability
This is not a book about chasing attention or polishing an image. It is about stewardship. If your organization is doing meaningful work, people should be able to understand who you are, what you believe, what you do, and why it matters.
Good communication will not fix every problem. But it can help a faithful organization serve people better, speak truthfully, prepare wisely, and build trust before it is needed.
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