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Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Paperback
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ISBN10: 1555709125
ISBN13: 9781555709129
Publisher: ALA Neal-Schuman
Published: Oct 18 2013
Pages: 306
Weight: 1.57
Height: 0.64 Width: 8.50 Depth: 11.00
Language: English
ISBN13: 9781555709129
Publisher: ALA Neal-Schuman
Published: Oct 18 2013
Pages: 306
Weight: 1.57
Height: 0.64 Width: 8.50 Depth: 11.00
Language: English
Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
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