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Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students
Paperback
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ISBN10: 8119170024
ISBN13: 9788119170029
Publisher: Gurucool Publishing
Published: May 1 2024
Pages: 212
Weight: 0.64
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9788119170029
Publisher: Gurucool Publishing
Published: May 1 2024
Pages: 212
Weight: 0.64
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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