Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

Schwenkbeck, Rahima

Hardcover

General United States HistoryGeneral World History

ISBN10: 3030883531
ISBN13: 9783030883539
Publisher: Palgrave Macmillan
Published: Nov 14 2021
Pages: 337
Weight: 1.35
Height: 0.94 Width: 5.83 Depth: 8.27
Language: English

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s--Soul City, Stelle and Twin Oaks--with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading--often underpinned by concerns over racism, sexism, the environment, and capitalism--and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.

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