Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed

Schneider, Michael
Wooldridge, Dave

Paperback

General ComputersProgramming

Publisher Price: $39.99

ISBN10: 1430233001
ISBN13: 9781430233008
Publisher: Springer A Pr Trade
Published: Mar 25 2011
Pages: 480
Weight: 1.50
Height: 1.10 Width: 7.40 Depth: 9.20
Language: English
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a gold rush for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators--perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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