Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Business Demography: A Guide and Reference for Business Planners and Marketers

Business Demography: A Guide and Reference for Business Planners and Marketers

Pol, Louis G.

Hardcover

Business GeneralGeneral Sociology

ISBN10: 0899302181
ISBN13: 9780899302188
Publisher: Praeger
Published: Nov 6 1987
Pages: 310
Weight: 1.35
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

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Pol, Louis G.

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General Sociology

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