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Branding Oscar Wilde

Branding Oscar Wilde

Hardcover

Series: Routledge Studies in Nineteenth Century Literature

Literary Criticism

ISBN10: 0815365942
ISBN13: 9780815365945
Publisher: Routledge
Published: Nov 2 2017
Pages: 148
Weight: 0.86
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.

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Literary Criticism