Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding Berlin: From Division to the Cultural Capital of Europe

Branding Berlin: From Division to the Cultural Capital of Europe

Sark, Katrina

Paperback

Series: Routledge Research in Cultural and Media Studies

AccountingGeneral SociologyGerman History

ISBN10: 1032516046
ISBN13: 9781032516042
Publisher: Routledge
Published: Nov 28 2024
Pages: 258
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.

Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin's cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin's branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.

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German History

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