Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Management

Brand Management

Fink, Kaley

Hardcover

General Fiction

ISBN10: 8119677978
ISBN13: 9788119677979
Publisher: Discovery Publishing House (India)
Published: Jan 1 2025
Pages: 254
Weight: 1.33
Height: 0.63 Width: 6.69 Depth: 9.61
Language: English
Brand Management in the contemporary business landscape is a dynamic and multifaceted discipline that lies at the intersection of marketing, psychology, and strategic management. As the global marketplace continues to evolve and become increasingly competitive, the importance of effective brand management has never been more pronounced. This book seeks to the details of brand management, offering a comprehensive exploration of the principles, strategies, and tools that underpin successful brand building and maintenance. In an era characterized by rapid technological advancements, shifting consumer behaviors, and globalization, brands serve as powerful assets that can significantly influence the success or failure of businesses. This book is a result of extensive research, practical insights, and real-world examples designed to provide students, practitioners, and aspiring brand managers with a thorough understanding of the nuances involved in shaping, communicating, and sustaining a brand identity.

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